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How to Make the Most Out of Your Animated Explainer Video

Explainer videos are useful because they allow businesses to tell their story in an engaging, entertaining and memorable manner. However, just because you have an explainer video, doesn’t mean you can’t use it more than once! In this article, we’ll go over seven different ways you can reuse your animated explainer videos, including some that can be used throughout the life of your business.

Use it on your website

Animated explainer videos are a great way to get your product across, but they can be difficult and time-consuming to produce. If you have a solid video but it just needs some tweaking, it’s possible you can repurpose it and make it work. 

Repurposed explainer videos are still high quality, but they’re designed for specific audiences like those who speak other languages or those with visual impairments. You can also keep some parts of your video while taking out others that would be irrelevant to a new audience. This is an easy way to update your video without needing to create an entirely new one from scratch!

Share it on social media

With the ability to repurpose explainer videos for a variety of purposes, you can make the most out of your animated explainer video. Whether you want to use it on social media, as an email campaign, or as a standalone video on your website, know that it will live on in other ways.

Here are some ideas for how you can make this happen: 

– Share it across multiple platforms by uploading it onto YouTube and Vimeo and embedding it onto your website. You may even find success by posting it on Facebook, Twitter, Instagram, LinkedIn, and Google+. You could also upload the video to your blog so that viewers can see it when they visit. Add text over the video so that visitors who don’t have time to watch the entire thing will still get a summary of what it contains. When people share links, give them the option to add a thumbnail image from your explainer video for additional marketing value. If you want to reach more people without spending any extra money, ask influencers in your industry if they would be willing to post it on their accounts.

Incorporate it into your email marketing

It’s often a good idea to reuse your explainer videos, as they are a great way to tell your story, but in a different way. Consider repurposing your explainer video and emailing it out with an accompanying email marketing campaign. This is a low-cost way for you to introduce new products and services, or offer discounts on current ones. Remember that your subscribers are interested in what you have to say. The explainer video will be a powerful extension of this content, helping them learn more about what’s happening and connect better with your company.

Use it as a lead magnet

You’ve invested a lot in your animated explainer video. It’s a great tool for marketing your company, but it can also be reused as a lead magnet. When you repurpose your video as an incentive or lead magnet, you’ll increase the value of your video and attract more leads while preserving the time and money you put into it.

Use it as an explainer in your sales process

Animated explainer videos are an exciting new marketing tool. More than just a video, animated explainers are dynamic and engaging. Plus, they’re a great way to make the most out of your explainer video by repurposing it for different parts of your sales process. For example, you can use an animated explainer video in your sales pitch as well as in email campaigns and on social media. 

Email signatures

On the subject of emails, did you know that 269 billion emails are sent across the world, every single, day?

For businesses and organizations, emails are used as a primary means of communication. The popularity of email has even led to its position as one of the standards in internet messaging systems. However, many people often overlook one important aspect: email signatures. With over 3 million emails being sent daily in North America alone, it is no wonder why incorporating animated explainer videos into your email signature can be a powerful marketing tool for businesses. 

Internal company training

Explainer videos can be a great tool for employee training. With animated explainer videos, your employees will be able to process information faster and better than with traditional methods. You can also use explainer videos for internal company training purposes like explaining new policies or procedures. The video will help your employees grasp the content quickly and keep it in their memory long-term. 

These are just a few ways you can repurpose an explainer video for company-wide communication.

Want an Explainer Video for your business? Contact us!

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