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What is a Video marketing funnel? What are its stages of conversion?

Video marketing takes many forms, but one of the most important components of a successful video marketing campaign is the stages of the conversion funnel. A proper video marketing funnel will guide your viewers through their natural progression from discovering your channel to engaging with your content to ultimately buying what you’re selling. This blog post will break down the various stages of video marketing funnels and help you design one that meets your business needs. By the end, you’ll have an understanding of what it takes to build a successful video marketing funnel.

What is marketing funnel

Marketing funnels have been around for years and have been used in the B2B sector for decades? The basic idea behind the marketing funnel is to help the business reach its goals by following the process that leads from Awareness Stage up to the Conversion Stage. In other words, the marketing funnel is a system that helps businesses identify where they are at and what steps they need to take in order to close more deals or generate more revenue.

3 steps of marketing funnel

The 3 Steps of a marketing funnel are

  • Awareness

The awareness stage is the first step in the marketing funnel. This is where you want to make your company known. The awareness stage can be accomplished through social media marketing, email marketing, and website optimization. The goal of the awareness stage is to increase brand awareness. 

Animated videos are an excellent way to generate interest in your product by showing off what it does with interactive content that attracts viewers’ attention and holds their interest for longer than a static image or text might otherwise do. Animated videos can also generate leads from customers who want more information about your products or services by including an embedded form at the end of the video that they can fill out with their contact information if they so desire; this is called lead capture which will be discussed later on in this blog post.

  • Consideration

The consideration stage in the marketing funnel is when prospects or customers see your ad and start to think about buying your product. If they’re on the fence, they’ll need to be convinced that your product will be worth their money. The key here is to give them the information they want to make up their mind. If you’re using animated videos, you can use this opportunity to show off what your product does or explain how it benefits them in ways other forms of marketing can’t do.

  • Conversion

A marketing funnel is a common type of sales process that can be used for almost any kind of product or service. In the case of videos, this funnel would be broken into four stages: awareness, interest, decision and satisfaction. The first stage in a video marketing funnel would be aware in which you create an animated video to catch your target audience’s attention. The next stage would be interested in which you try to keep their attention by showing them more information about your product or service.

What is a video marketing funnel?

Video marketing funnels are the series of steps that potential customers will take in order to convert into paying customers. The goal of any business owner is to get as many people through the funnel as possible, which they can convert into paid customers. A successful funnel starts with an animated video that immediately grabs the attention of your customer and engages them in what you’re offering.

For example, if you have a website selling shoes, it might not be enough to just show pictures of the shoes or list prices on your site. You should also include images or videos of models wearing the shoes from different angles so that shoppers can see how the shoes look from all sides. 

Additionally, when someone clicks on buy now, you need to make sure it’s easy for them to complete their purchase.

What are the stages of video marketing funnels?

Video marketing funnels are best for marketing funnel because videos are animated and make the process more interactive. More than that, videos have been proven to be better at grabbing people’s attention than any other medium. In fact, research by HubSpot found that videos are 64% more likely to get shared on social media than any other type of content.

Top of the funnel

The top of the funnel refers to the first stage of conversion. This is when people see your brand for the first time and they’re on the fence about whether or not they want to engage with it. If you’re using videos, we recommend starting out with an animated video to capture your audience’s attention and introduce them to your brand. Animated videos have been found to have greater engagement rates and generate more awareness than live action videos. Animated videos can be done in any style, but if you choose to do so, keep in mind that different styles will attract different audiences. The major metric at this stage is video views and the level of engagement. The more number of views you get on a video increases the probability of your message reaching your target audience.

Bottom of the funnel

Animated videos help to close clients at the bottom of the funnel by providing an engaging and entertaining experience. This helps to build trust with potential customers and makes it more likely they’ll want to contact you for information.

Bottom-of-the-funnel videos are created to convert audiences who are already aware of the problems and the solution. they have already been looking at your competitors and are looking for the best solution. 

At this stage, you should consider conversions as your most essential key performance indicators (KPIs), whether in the form of signups, leads, or sales.


Video marketing funnels are the most effective way to market your company. Videos are best for marketing funnel for three reasons. First, videos create an emotional connection with viewers. Second, videos are easy to consume and share on social media sites. Third, videos are highly shareable and you can use them over and over again in different marketing campaigns.

I hope this blog has helped you figure out what you need to build your business video marketing strategy. If you are still stuck and don’t know where to start, feel free to contact us!

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