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5 strong reasons why small and medium businesses need explainer videos in 2022

In the current digital era explainer videos are the perfect market tools for the small scale or even medium scale start-up businesses

In today’s competitive market maintaining a strong online presence is very important to give a higher opportunity to spread the brand visibility. This in turn has made explainer video production companies significant among all industrial sectors whether small or well-established.

Small and medium businesses struggle more than usual to bring their products and services into the existing market. These businesses are still comparatively very new and need very smart and efficient ways to deal with competitors. The use of explainer videos enables these brands to communicate the message to the customers easily and effectively.

The question that arises here is why and how are explainer videos so effective. In this blog here we have covered everything you need to know about the importance of explainer videos for small and medium businesses.

Simplifying complex concepts and ideas

There is no other medium that simplifies complex concepts and ideas into simple and understandable visuals than explainer videos. For example, using animated explainer videos for your product and services demonstrates how your products work, what are its features and functionalities et cetera. Whether you are adding a new product or making changes to the existing ones an explainer video is a perfect tool that explains why and how your products work. An explainer video identifies its customer’s problems and shows how your product or service can solve them. These videos are creative, well structured, engaging, short and simple, and also highly informative.

Targeting and attracting the right audience

For a small business owner targeting and attracting the right audience is one of the toughest jobs. The most effective way to help you share your brands content with the target audience is an explainer video.  Identifying your customer’s problems and presenting the solution that you have through fascinating graphics, characters, charts, fonts and layouts will eventually help you reach the right audience.

When someone lands on your website they instantly look for a play button that leads them to a video that can explain your company. People spend as much as 88% more time on websites that have video content, says Forbes. Having an explainer video right on top of the web page automatically brings the right audience to your business.

Effective marketing strategy

Almost 92% of marketers consider video marketing as one of the best mediums that boost their marketing strategy.

Unlike traditional marketing tools like print and television adverts that need a lot of time, money and effort, explainer videos alone can do everything in under one minute. With the rise of social media, videos alone can reach your target audience easily. The first step in a video marketing strategy is to use the video on your company‘s website and then on multiple social channels. You can use the same video on YouTube to run ads on social media, generate leads on emails for your email marketing campaigns and so much more.

When someone lands on your website they instantly look for a play button that leads them to a video that can explain your company. People spend as much as 88% more time on websites that have video content, says Forbes. Having an explainer video right on top of the web page automatically brings the right audience to your business.

Video content improves SEO

Amongst other ways, the biggest way video content improves SEO has to do with Google‘s internal algorithm that generates search engine results.

Google values two things when showing results on the search query The quality of your content and its relevance to the original search term. To determine these things google doesn’t look at the text on a particular page it also scans other media to see what a webpage has to offer. If your web page has quality content such as video, google identifies it as informative and thus boosts your SEO. 

Increases conversion and sales.

The best thing about an explainer video is that it can be used at any stage of a sales funnel and in a marketing campaign. At the attention level of the sales funnel, an explainer video attracts the attention of the viewer with its fun and interesting visuals. A story that you convey through an explainer video increases the interest of the viewer and keeps them hooked until the end.

When they watch the product or service live-action and understands its features in detail, it influences their decision. They can eventually relate to the problems and find solutions they instantly want to take an action

Any piece of marketing is only effective when it has a strong call to action and video is no exception. With a well-written video call to action, you can now turn your viewers into customers.



Conclusion

Now that we know why explainer videos must be used, it is time to understand how to get them done and where to use them. Working with a professional video marketing agency is a good strategy because it will not only help you get a high-quality video but also choose the right channels to showcase your videos and get the most out of them. Video marketing experts have the experience and knowledge to identify your audience, understand their preferences and identify where they are most active. This will help you get the best results out of your video marketing campaign and make a huge impact over time.

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